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This tutorial will show you how to modify product list page, show up attribute/options select, then user can add product to cart from product listing page.
You need to edit your list.phtml file located at:

app/design/frontend/default/{your-theme}/template/catalog/product/list.phtml

find this line(s):

isSaleable()): ?>

and below it replace this code:
For Magento version 1.3

__('Add to Cart') ?>

For Magento version 1.4

__('Add to Cart') ?>

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One of Magento’s greatest strengths is its capabilities for scaling to support multi-store and multi-language retailing all from the same backend. In this tutorial, we will be showing you how [...]